March Machine Learning Mayhem

March Machine Learning Mayhem

Machine Learning and the NCAA Men’s Basketball Tournament Methodology  <<This article is meant to be the technical document following the above article. Please read the following article before continuing.>> “The past may not be the best predictor of the...

Why you should update predictive models

After writing my previous post, “How Often Should You Update Predictive Models”, it was appropriate to followup with a post regarding the consequences of not updating predictive models. Predictive models use the patterns in historical and transactional...

How Often to Update Predictive Models

Everyday new information is being created in your business. Your customers are buying more, subscribing or unsubscribing, and before you know it your customers today are seemingly different than the customer you had the day before. As these new patterns emerage its...

Predictive Analytics is Not a Crystal Ball

Its common to see predictive analytics as a sort of “crystal ball” for your business. This crystal ball image makes for great marketing. Unfortunately, predictive analytics is not a crystal ball. It will not provide the correct prediction every time. Its...