![OPPD logo](https://canworksmart.com/wp-content/uploads/2020/05/OPPD-logo.jpg)
The Problem:
Omaha Public Power District (OPPD), a regional power company found a need to generate more income after a major infrastructure updates. They began selling different add-on services to their customer base. OPPD quickly realized they needed to find a more targeted approach to selling these services. Their customer service team fielded calls all day and didn’t have a clear direction on what to try and sell either.
![high voltage transmission line towers for power transmission lines high voltage](https://canworksmart.com/wp-content/uploads/2020/06/high-voltage-transmission-line-ZARKSCN-scaled-1707x1707.jpg)
![CAN 500X500 CAN 500X500](https://canworksmart.com/wp-content/uploads/2020/04/CAN-500X500.png)
The Solution:
Contemporary Analysis (CAN) built a solution that sorted the customers into profiles based on the information available. From there the model was able to predict the likelihood of a customer purchasing a particular service. When that customer called in it prompted the customer service rep “ask them about XYZ”. If the response was favorable they were transferred to a salesperson. The same personas allowed them to market to a narrower segment of customers with high probability of purchase.
The Results:
- Customers adopted new products and services without being overwhelmed.
- Marketing ROI was significantly improved as they avoid low traction consumers.
- Additional products have been identified and added to the matrix.
- Customer service satisfaction ratings are up and conversions have also increased.
![Business Team Handshake Collaboration Concept Business Team Handshake Collaboration Concept](https://canworksmart.com/wp-content/uploads/2020/04/business-team-handshake-collaboration-concept-PXMMRJ9-copy-1179x1179.jpg)
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