We have been working on a new website. Not our current website is bad, but we knew we could do better. We knew we could be more authentic. For us this meant getting way from business buzz words, and being more engaging. We wanted our website to reflect what we are like in person.
The new site will launch in January or February of 2013, but I couldn’t wait to share a little. We have been working with Oxide Design Co. in Omaha and this is brand story that Rainbow Rowell developed. It captures who we are, what we do, but most importantly why we do it. If you ever meet one of us in person, it is obvious that we work because we love what we do. So here we go, CAN’s brand story! (more…)
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Empower the great the build something greater.
Who we are. What we do. What motivates us.
How to Calculate Customer Lifetime Value and Cost of Customer Acquisition
While it is important to focus on new client acquisition, it is equally and perhaps more important to focus on improving your relationships with your current customers. This will help you improve your customer lifetime value. Customer lifetime value is the amount of net profit you receive from each customer. As a general rule, the average customer lifetime value needs to be 3 to 5 times the average cost to acquire a customer.
Improving customer lifetime value will help you have a sustainable and profitable business. To stay in business, the net profit from each customer has to be more than the cost to acquire each customer.
Customer Lifetime Value is the average net profit that can be attributed to a company’s entire relationship with a customer. (more…)
CAN 2013: We’re Taking Our Own Medicine
Grant Stanley, CEO of Contemporary Analysis, stands in front of his wildly smart team at a recent company meeting to unveil his strategic plan for 2013. The plan includes comparing critical performance numbers internally against given benchmarks. Grant and CAN’s HR Director Nino Natasti have developed ways to track and classify the active SaaS projects in our pipeline, the productivity and workflow of our Data Scientists, and the traffic on our website in order to “determine whether or not we are adding meaningful value to the company and our people in the coming year.”
One data scientist astutely remarked, “It’s like we’re taking our own medicine.”
Speaking of medicine, I would say CAN’s operations are akin to operations in a hospital. No we don’t save lives every day, but just like a team of medical professionals, our data scientists use industry-leading technologies to inform decision-making processes. With your data, we can build decision-making models to predict the most important factors in your business.
And we won’t let red tape and redundancy stand in our way. There is no doubt we’re ready to solve your problems. Our internal analytics department and HIPA, FERPA, SSAE16, and PCI compliances are in place to make sure your Business Intelligence tools are accurate, effective, and easy to interpret. We’ve checked into the new age of Analytics, have you?
Contemporary Analysis is the Amazon EC2 of the Data Science World
The greatest improvement in the productive powers of labour, and the greatest part of skill, dexterity, and judgment with which it is any where directed, or applied, seem to have been the effects of the division of labour. – Adam Smith
Ever heard of Instagram? How about Reddit, Urbanspoon, Pinterest, Spotify, Dropbox, Tumblr, Netflix, or Yelp? These companies, and many others, owe their existence to a young technology quietly advancing the web. The technology is Amazon Web Services (AWS). The impact has been enormous. Amazon Web Services (AWS), an umbrella for a handful of cloud computing platforms, has democratized super computing for anyone with a visa credit card. Now, companies can get their websites and products delivered faster and cheaper than ever before, because they only pay for what they use and when they use it.
Technologies like elastic load balancing and auto scaling allow anyone to use, and pay for, only what they need of the processing or storage capabilities of AWS. Rates start at $0.06 per hour. Security, maintenance, and backups are also taken care of so you can rest easy knowing that the nominal rate of pennies-per-hour also buys you peace of mind you wouldn’t have with the massive overhead of running your own computing platform. These benefits have made AWS the go-to-standard for things like modeling DNA, aerospace research, jumpstarting web companies with between 0 and 1,000,000+ users, and countless other uses.
Contemporary Analysis brings the same ethos to data science. How would your business change if you had the ability to immediately solve the most mission critical problems, predict future scenarios, or run a few experiments without worrying about the nightmare of setting up an expensive, massive, in-house data analytics team?
With Contempory Analysis, you have on-demand access to some of the brightest minds in data science with backgrounds in economics, engineering, finance, law, philosophy, and neuroscience on a monthly, quarterly, or yearly basis to help solve your most pressing business questions. And we start right away.
Most of our solutions start at prices that don’t require an OK from upper management. So pull out that Visa and we’ll show you what we can do.
Additional Reading:
The Economics of AWS vs Owned Infrastructure
How Much Data Do I Need For Predictive Analytics?
Before beginning any predictive analytics project, its essential to investigate the breadth and depth of data available. However, at what point is it acceptable to say you have enough data to start?
The politically correct answer to this question is that it depends. Depends on what though?
Well for starters, certain types of data science and predictive analysis projects require more specific data requirements. In an extreme case, predicting survival rates of people or machines may require data spanning their entire lifespan. However, in most cases, data requirements are less stringent.
In most cases taking a snapshot of 3 to 5 years worth of data can yield a breadth of patterns surrounding consumer and business behavior. Why? (more…)
Analyzing the Future: Predictive Analytics
Contemporary Analysis was featured in the Greater Omaha Chamber’s 2012 issue of Omaha: Extraordinary Opportunities magazine. The articles contained in the magazine are written to highlight the strengths and growing opportunities in the Omaha area. The publication shows businesses that are deeply invested in the future of Omaha. Contemporary Analysis is a big player in the up-and-coming predictive analytics market. (more…)
The Predictive Analytics Revolution – Are you sitting on the sidelines?
Predictive analytics (or Big Data) is here to stay. You may not understand it. You may not believe that it really works. But the reality is this: your competitors (and it may be just one or two of them) are using predictive analytics to chew up market space as you remain on the sidelines.
Don’t believe me? (more…)
5 ways to improve your customer experience
To CAN, servicing smart means helping create a smart customer experience. Its not just us though. More and more companies are realizing customers value a great customer experience and that they are no longer making decisions based solely on “is it cheap?”.
To succeed in this new world, companies have to do things to make their company stand out. They have to make their company the one that customers want to do business with again and again. A good place to get started improving your customer experience is creating a set of standards for your customer service.
What does it take to have a “great customer experience”?
The Best Ways to Secure Your Personal Data
A few weeks ago the entire tech world was up in arms over an unfortunate breach of digital security for Wired blogger Mat Honan.
An explanation directly from Honan himself: “In the space of one hour, my entire digital life was destroyed. First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook.”
This and the recent hacking of Yahoo passwords got me thinking about how many have brought old-school security techniques to a brand new tech party where the scope and magnitude of our computing habits have a much tighter link to our real lives. So I did some research about the best ways to secure your personal data. It is also very pertinent to the work we do at Contemporary Analysis.
There’s little you can do about a service you use getting compromised, but there are things you can do to minimize the risk of people taking over your accounts or stealing your personal data if it does happen. (more…)
Examples of How to Improve Your Customer Experience
What do you do with customers once you get them? Many times customers are only contacted again at a yearly review or if they have had a problem. This passive customer experience doesn’t help you improve sales. Your customers end up with a relationship with a customer service representative instead of you, their salesperson. Why is that? Why do we let customers that took blood, sweat, and tears to find and sell, be pushed to the back of our subconscious, never to reemerge? There needs to be a different way. Sales people need to inject themselves into the customer experience.
Predictive analytics allows you to use your data to find hidden patterns inside your customer experience cycle. Using these patterns you can work smart to reengage current clients at the right time with the right products/services. This will allow you to close more sales, more profitable sales, and even keep them from going to a competitor. (more…)
Featured Posts – Click the Brain
