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Why to Become a Data Scientist

on July 29

Tips for Predictive Analytics

on November 22, 2013
CAN_OPS-Pre-Bond-Analysis-2

Recently we have been working, in conjunction with NorthStar Campaign Systems, with Omaha Public Schools to determine likely support and public opinion leading up to a possible bond referendum in the November election. The results of our analysis, along with the recommendations of other consultants working on the project, were featured last night on KETV NewsWatch 7. Watch the clip here.

Our analysis of the public opinion poll showed the 67% of voters likely to vote in the upcoming election were likely to support an OPS Bond. We were also able to determine the demographic makeup of those most like to support a bond issue.

Those most likely to support the issue have a median income between $36,876 and $48,000, and a median home price between $122,401 and $147,600. Likely supporters are most likely Democrats, and those between the ages 50 to 59 have a higher likelihood of support.

In addition we were able to determine the support for the most needed improvements to the Omaha Public School system. The strongest support being for safety and security upgrades, a high school with a career focus, and air-conditioning in all OPS locations.


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Omaha Public Schools Pre-Bond Analysis Featured on KETV NewsWatch 7

on August 7

Tips for Predictive Analytics

on November 22, 2013
Why to become a data scientist

Too few of today’s college students realize they want to be data scientists when they graduate. We believe that data scientists are the future, and that we are on edge of a data science revolution. Therefore, we decided to explain why to become a Data Scientist.

1. As a data scientist, you have incredible access across the business.

Your job of modeling specific business strategies and forecasts requires you to have broad access across your company. People look to you to bridge the gap between business theory and relevant data.

This is a tough role because it requires you to develop and implement a strategy to create consensus in order to implement the results of your work. Since the days of the English Luddites (the anti-technology loom weavers) there have been people who are against technological progress and the efficiency it brings to the economy. The best data scientists will be able to manage the political and social change that comes from their work. Data Science success isn’t only about making work more productive, it is also about helping other people adjust and succeed.

Read more…


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Why I work at Contemporary Analysis

on January 16, 2012

Why Corporate Hierarchy is Important

on December 4, 2012

On Entrepreneurship, Risk and Uncertainty

on January 8, 2013
Flexible-Work-Trends_20140813

Today’s flexible work trends favor the clever, well educated and self–motivated. Trends such as BYOD, MOOC’s, results-only workplace, and Holocracies such as Valve and Spotify emphasis the importance of creative, well executed ideas developed by self-motivated employees.

Flexible work trends have emerged because “scalability” allows organizations to realize large gains from ideas, instead of only operational efficiencies. For example, one clever Tweet can reach millions of people, while thousands of mediocre Tweets can fail to ever be read. Today the value is in creativity — efficiency and even automation are just prerequisites.

Today’s flexible work trends are the opposite of the trends of the 80’s and 90’s that emphasized efficiency and cost cutting: six-sigma, just–in–time, out–sourcing, the great moderation, and leverage buyouts. All of these strategies were about extracting more value from what was already being produced. While, today’s trends and technology place a premium on quality and cleverness over efficiency: typically by creating flexible work environments.

However, today’s work trends are not without problems. We have created a flexible work environment at CAN and here are several of the challenges we have experienced.

Read more…


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An Analytical Dashboard: Nebraska’s Workforce

on December 16, 2013

Data Driven Decision Making & Camping

on November 10, 2013

The theory of insurance states that the healthier a population of people, the less they should pay in insurance premiums. Right? We built this dashboard to investigate: do healthier states pay less in insurance premiums? What we found is that average weighted monthly premiums depends less on how healthy a state is, and probably more on average cost of living, geography and political affiliation. What do you think?  Read more…


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Generating Sales Leads

on March 30
10 Questions to Ask Before Buying Sales Leads

Thinking about buying sales leads? Here are 10 questions that you should ask first.

1. What is the minimum purchase?

List brokers try to capture as much of your marketing budget as possible. They do this by setting minimum purchase amounts and charging for filtering: both encourage larger purchases. So while you might find a broker with low minimum purchases, there is a good chance they charge high fees to filter their lists.

The key is to find balance. Often, buying an extra thousand sales leads won’t cost as much as the first thousand. However, you might not want to use them all. You want to avoid using sales leads that don’t fit your target audience, because interrupting the wrong people is a good way to erode the credibility of your brand (and is a waste of your time and resources). Buying names and contact information is the cheapest part of marketing and selling. You should only use the leads that are the best fit for what you sell; even if that means not using every name.  Read more…


Related

10 Questions to Ask Before Buying Sales Leads

on April 7

Predictive Analytics improves M&A Activity

on January 22, 2013
Generating Sales Leads

Every sales organization requires three things: sales managers, salespeople, and sales leads. In principal, the formula is simple: the sales team will meet their quota if the sales manager focuses the salespeople on the right sales leads.

Most sales organizations know how to find salespeople and sales managers, leaving sales leads. There are 4 sources of sales leads: 1.) referrals, 2.) conferences and trade shows, 3.) inbound marketing and 4.) proactive sales. Each sources has its pros and cons: the key is selecting the right sources for what you sell.

For example, there are businesses where referrals are often the best or the only way to grow. These “word-of-mouth” businesses tend to offer services that are intimate, offer solutions to frequent problems, and have limited marketing resources.

However, most businesses need more than one sources of leads to maximize revenue. Not having the right combination of sources stagnates growth and increases your cost of client acquisitionDifferent lead sources vary in the amount of upfront investment, sophistication required, and payback period.

Read more…


Contemporary Analysis's Quicken Loans Billion Dollar Bracket Challenge Entry

Every so often we get the opportunity to apply our knowledge to something a little different. It’s a great opportunity to break out and have a little fun with our data modeling. (For instance, our Halloween candy prediction last October.)

The Billion Dollar Bracket

In this case, we used our skills to complete a bracket for the Quicken Loans Billion Dollar Bracket Challenge, funded by Omaha’s own, Warren Buffet. Using past game data, and information about each team, we created unique models to predict the probability of each team’s chance of winning a particular match.

For our models, we took into consideration the significant variables that determine the typical likelihood of success for each team, things like assists, free throw averages, turnovers, and rebounds. We then applied these values to the respective teams for each matchup — letting us pit each team against each other more accurately.

Read more…



Related

How Often to Update Predictive Models

on August 13, 2013

Dear Community Banks: This is Why Your Customers are Leaving

on December 10, 2012
Delivering Impactful Customer Research

I spent last week at a conference focused on customer research. There were +1,000 researchers in attendance, mostly from Fortune 1000 companies. They were brilliant — discovering insights that could lead to better products, more satisfied customers, and higher profits.

The problem is that their customer research isn’t able to produce results. Disappointed, I started to think about how researchers could make more of an impact on the organization.

My first thought was that researchers are not senior executives. Perhaps researchers should give senior executives the responsibility, training, and tools to conduct their own customer research? It’s an interesting idea — a lot of vendors are promoting self-service business intelligence — but how feasible is it? If you give executives the power to do research without proper and extensive training, you are going to have an organization led by misinformation. Read more…


Related

Insurance Premiums Relative to Health by State

on May 15

Data Driven Decision Making & Camping

on November 10, 2013

Creativity and innovation are the key for companies and countries to remain competitive. Technology has flattened access to resources and geography. Access to capital, equipment, and raw materials are no longer a competitive advantage. Geography offers few protections. The only true competitive advantage is in people—their connections and creativity.

The future of Nebraska’s economy is dependent on the future of Nebraska’s workforce. Given the importance, Contemporary Analysis decided to create an analytical dashboard of Nebraska’s workforce. Learn more: download our Dashboard eBook. The dashboard allows you to explore Nebraska’s Workforce from 1999 to 2012 by race, education and job types. It shows the distribution and trends for education and job types, and the correlation between job type and education.

 


Read more…



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