by Nate Watson | Jan 22, 2013 | News
There have always been two major ways to expand your business: Grow it, or Buy it. This brings up some interesting questions about which is more beneficial. The correct answer is usually based on cost of customer acquisition and customer lifetime value. Right now,...
by Nate Watson | Jan 9, 2013 | News
How many products can the average salesperson keep in their head while they are making reccomendations to customers? You will be shocked to find on average it is only 8. What if 8 isn’t enough? What if you have more than 8? What if you have twice that? Ten...
by Nate Watson | Dec 10, 2012 | News
While many business make substantial investments to improve customer acquisition, they often fail to invest in improving their customer lifetime value. Customer lifetime value is the average monthly net profit per customer divided by the monthly churn rate. Learn...
by Nate Watson | Nov 29, 2012 | News
While it is important to focus on new client acquisition, it is equally and perhaps more important to focus on improving your relationships with your current customers. This will help you improve your customer lifetime value. Customer lifetime value is the amount of...
