Universal Information Services enlisted the services of CAN to improve the measurable impact of our Google Adwords campaign and drive more relevant prospects to our website. Their approach seemed to accomplish our goal, but used a methodology that made the process both cost effective and easy for us to understand from a non-technical perspective.
Ultimately, nearly every measurable metric from Google indicated a sizeable increase. Most importantly to us was that our ad placement greatly improved from either not showing at all or being near the bottom, to ranking between 3rd and 5th in nearly every ad we had running.
Contemporary Analysis used an approach where they gathered baseline data on what we had been doing on our own, then suggested and implemented some changes. This initial change was tracked for 30 days, evaluated, and then modified again to further extend our benefits. We underwent three rounds of this track, modify, and measure process. Our final report proves out that the Contemporary Analysis model worked for improving our Adwords performance and has increased the number of relevant leads we receive from our website.
I am confident we will again use Contemporary Analysis to continue pushing the success of our Google Adwords campaign as well as optimize our website to reinforce this campaign.