What does the Post COVID-19 Landscape in business look like?

How will the Post COVID-19 pandemic landscape in business be changed? Are we headed to a future like the Jetsons or one like Mad Max? Companies who once feared remote workers are waking up to the benefits of this work/life balance. Others are in panic mode because “we’ve always done it this way” no longer applies.

As a Data Science company, we are always looking ahead. One thing we get asked about is what should business be doing now to prepare for the world in the new normal. At our first in-person lunch meeting Post COVID-19 pandemic, we came to the conclusion the two book-ends are: Jetsons or Mad Max.”

Here are some of our thoughts:

The Post COVID-19 Business Landscape

We believe the major change is how customers now interact with companies. We have, because of the pandemic shown that companies can actually do just fine working from home, can deliver good like groceries, food, and even luxury items without the in-person experience, and that companies can do a better job using technology to deliver what the customer wants, when the customer wants it.

This is pandora’s box. We can’t go back. Because we had to do this to survive, now we have to continue to do it as part of our business model. However, what most companies built in haste, isn’t scalable. It is now time to rethink how we use the data we have (and the data we can get) to build a scalable solution that gives us insight into what customers want, and gives the customers what they desire–better access.

Interestingly enough, when going back through our past project history, we realize we have been building solutions for just this problem for years. Take for example the persona model we built for Omaha Public Power District (OPPD). It is a great example of how to use data for greater impact.

For OPPD, one of the few publically owned utilities in the entire country, our predictive model allowed them to understand which product or service each household had the highest chance to purchase, and then give that insight to their sales and marketing teams. This meant that:

  1. Their customer service agents now had access to which products to recommend when they called in.
  2. Their sales team knew which households were most likely to want each product, and
  3. Their marketing team knew which product to market to each household.

Predictive modeling like this allows companies to “hit” more than “miss”. If your able to be more effective, even by a small margin, you may edge out your competitor. Tell that to Jacob Kiplimo who was on pace to set the world record for a 43:00 15km run. Kiplimo raised his arms to celebrate before crossing the finish line. It was then that Kibiwott Kandie passed him and finished in 42:59 and was the first to break the record instead.

Understanding how to start with data-driven decisions can be tough. Lucky for you, there is a company that can help you get this kind of insight, and teach you how to do it. Contact Us today and we’ll be happy to help ensure you hit the ground running post-COVID.

We are Experts in Business Medicine

Suppose you have a bad feeling. Perhaps there is an aching somewhere in your body telling you that something just isn’t right. Or maybe you’ve grown accustomed to being energetic and suddenly that feeling has been replaced with a sense of fatigue. Your body is trying to tell you something, and even though you don’t know what it is you do know that something’s wrong.

And so you decide go to the Doctor. Your trusted medical professional starts by asking you a few simple questions. Together, you both start to get a clearer picture of what is bothering you based on the symptoms your body is demonstrating.

Quite often, you’ll hear a basic diagnosis and be given some healthy advice. However, there are times when the situation is more complicated. You might proceed to a physical examination. More often, blood samples are taken so that tests can be done. Unless they have all of the necessary information a doctor simply cannot make an accurate diagnosis or provide you with an accurate treatment plan.

In the business culture, our companies and work environments can also get that feeling when something isn’t right. Unhealthy attitudes or poor performance can be indicators of unbalance within your company. After all, large organizations often function as one entity and when the “body” of your company isn’t performing at a healthy level, it is only logical to seek out the cause.

At Contemporary Analysis you will find experts in Business Medicine. We like to ask questions about how your company is performing. How does your market feel? Is your sales team selling up to their potential?  Are your clients changing their behavior? Are you experiencing a lack of clarity about your businesses direction? What type of treatments have you tried already? What do you think is driving people to buy your product? Why would any of your employees want to leave the company?

Together, we can create a long list of variables which might be aspects (symptoms) of the problem, or perhaps they are causes for some of the larger problems. Then, through process of elimination we’ll provide you with the most likely diagnosis. We can eliminate the side effects of having poor sales performance by addressing the issues that are affecting your employees. We can generate healthier client relations by helping you to find a more attractive target audience. You will be able to increase your employee retention by acting on our “Doctor’s Orders” in order to keep your most valuable assets feeling strong and happy within their work environment.

We will evaluate your business’s problems quickly and efficiently, then tell you what you can do to address them. Our approach is serious, but we don’t get hung up on formality and convention. When you bring your business to CAN you can rely on us exceeding your expectations, no matter how high you set them.

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