by Nate Watson | Aug 14, 2013 | News
After writing my previous post, “How Often Should You Update Predictive Models”, it was appropriate to followup with a post regarding the consequences of not updating predictive models. Predictive models use the patterns in historical and transactional...
by Nate Watson | Aug 13, 2013 | Featured Posts, News
Everyday new information is being created in your business. Your customers are buying more, subscribing or unsubscribing, and before you know it your customers today are seemingly different than the customer you had the day before. As these new patterns emerage its...
by Nate Watson | Aug 12, 2013 | Featured Posts, News
Many people credit the rise of predictive analytics to the technological advances of the last 50 years. However, The history of predictive analytics starts in 1689. Its true that record keeping standards, relational databases, faster CPUs, and even newer...
by Nate Watson | Aug 8, 2013 | Featured Posts, News
Its common to see predictive analytics as a sort of “crystal ball” for your business. This crystal ball image makes for great marketing. Unfortunately, predictive analytics is not a crystal ball. It will not provide the correct prediction every time. Its...
by Nate Watson | Jan 22, 2013 | News
There have always been two major ways to expand your business: Grow it, or Buy it. This brings up some interesting questions about which is more beneficial. The correct answer is usually based on cost of customer acquisition and customer lifetime value. Right now,...
