Why Customer Segmentation Will Improve Your Marketing

I have been married for almost 10 years. I have gotten good at buying gifts, even clothes. I can match blouses and jewelry, dresses and belts, shoes and jeans. My secret? I look at the mannequins. Mannequins were designed to attract your attention in a store window...

Branden Collingsworth Joins CAN as a Data Scientist

Branden Collingsworth has officially joined CAN’s team as a data scientist.  Branden interned at Contemporary Analysis this summer as a data scientist.  In December, he just graduated with an MBA and Law Degree from the University of Nebraska at Lincoln.  This...

Contemporary Analysis Job Board: Data Scientist

Contemporary Analysis (CAN) is a global data science company based in Omaha, NE that provide predictive analytics to multiple Fortune 500 companies and small businesses in the United States, Europe and Asia.  CAN is focused on making analytics accessible to companies...

Dashboard Design: Bullet Graph vs. Bar Chart

We invest a lot of time and energy communicating our research, because unless we can effectively communicate our findings they are useless.  When the goal is to communicate the most valuable information with the least amount of ink that can be understood with the...

Presenting Predictive Analytics

The nature of forecasting the future makes presenting predictive analytics unique and challenging.  There is no flashy server or dashboard that will make presenting analytics any easier.  There is only a model that tells a story about the future of users’...