The following are 4 examples of how CAN’s Beacon system has been deployed to help companies. When reading this post it will become obvious that CAN’s systems are catalogues of intellectual property that are used to help people sell, market, retain, manage and plan smart. Since we are constantly developing new technology, surveys and mathematical models it is easier to focus on solving our customers’ needs, instead of on our technology. At the end of the day no one cares how we do it, they just want solutions to their problems. Here are some of the solutions we have delivered using our Beacon system:
- Client Match Making: CAN built a survey to match managers and clients based on personalities, the needs of the clients and the strengths of the managers. This resulted in increase client satisfaction and high project profitability.
- Reseller Program: One of our clients had a reseller network to distribute their products. They competed against other providers to become a core provider of different products. CAN utilized our Beacon system to determine what would help our client become vendors preferred provider. The result was a plan that segmented different resellers by what they valued, as opposed to wanted, in new products, marketing support, provider support and compensation.
- Project Management: One of our clients, an architecture/engineering company, used CAN’s Beacon system to determine how to optimize their project management strategies. We segmented projects by type of project and type of client to build a model that determines what they should bid on the project, who is the right project manager, and how many employees should be involved. The model also provided a risk factor for each project to determine what the risk of the company losing money on the project.
- Feedback from the Field: One of our clients with thousands of salespeople has used Beacon to improve their lead generation process by having their salespeople complete an 8 question survey after each client interaction, and completing a long survey each quarter. The result is a monthly report of what leads are effective with different segments of salespeople, what types of leads should be generated next month, and whether the leads are delivered and called in a timely manner.