A recent survey by SAS, the provider of business analytics and business...
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Increase Your Share of Wallet
By definition "Share of Wallet" is the percentage of a customer's expenses for a product...
How Often to Update Predictive Models
Everyday new information is being created in your business. Your customers are buying...
History of Predictive Analytics: Since 1689
Many people credit the rise of predictive analytics to the technological advances of the...
Predictive Analytics is Not a Crystal Ball
Its common to see predictive analytics as a sort of "crystal ball" for your business....
On Entrepreneurship, Risk and Uncertainty
Entrepreneurs live with risk and uncertainty. They don't have a choice. The future is up...
Net New Sales: Sell More by Selling Less
"Selling more by selling less", is a phrase that most salespeople write off. They...
Diapers, Beer, and Data Science in Retail
When asked for white papers or case studies on how predictive analytics works, I often...
Occam's Razor and Model Complexity
When using predictive analytics to develop a model it is important to understand the...