How to Convert Leads into Referrals

In “Lead vs Referrals” I talked about the difference between a lead and a referral and why referrals are superior to leads, but the question arises, “How do you get people to refer you instead of giving you leads?”  The answer is purposeful and...

Why Networking is Important

In order to network effectively, it is important to be aware of why networking is important. Understanding why networking is important will keep you motivated and focused. As a networker, I know that it is difficult to stay motivated when you have to drive half way...