Starting Contemporary Analysis

Contemporary Analysis Contemporary Analysis was founded on the premise that there is always a better way. In fact, we exist to help you find better ways to work smart. We do this using a methodology called predictive analytics. Predictive analytics involves collecting...

Don't Just Count, Measure

The United States faces a shortage of 140,000 to 190,000 people with deep analytical skills and 1.5 million managers and analysts to analyze data and make decisions based on their findings. — Big Data: The next frontier for innovation, competition, and productivity...

Simple Science vs. Complex Science

Science is the systematic study of a phenomenon that includes observation and experimentation to explain and understand why things happen.  We can use science to explain almost everything in our universe from the effects of gravity to the impact on sales of your...

Focus on the Business Question, not the Technology

This post is part of a series of interviews with experts in business intelligence, sales management, marketing, customer retention, management and strategic planning.  Everyday, the CAN team interacts clients, mentors, and friends who are leaders in their fields, and...

Go Beyond Metrics

Often, our clients come to us believing that they already apply analytics to their business, when in fact, they are actually doing a fantastic job at applying metrics.  Metrics provide measurements of variables, while analytics explain the relationships between...