Cold Calling Works Again

Cold calls used to work, then they didn’t and now they work again. I used to agree with most people, that cold calls do not work. In fact, I established my sales career on referral networking. However, I have rediscovered the power of cold calling and how to do...

Presenting Predictive Analytics

The nature of forecasting the future makes presenting predictive analytics unique and challenging.  There is no flashy server or dashboard that will make presenting analytics any easier.  There is only a model that tells a story about the future of users’...

Applications of Predictive Analytics

The following are some examples of how predictive analytics can be applied in financial services, retail and manufacturing.  This list is not comprehensive, but it provides some interesting applications. In the financial services the cost of making the right decisions...

When to Apply Predictive Analytics

We love predictive analytics and if we are not careful, it is easy to start reducing everything into predictive models. I have even caught Tadd standing at the window collecting primary data on the smoking habits of the people in our building. To make sure that CAN...