Presenting Business Intelligence

At CAN we spend a lot of time developing better ways to present and communicate our ideas, because our systems only produce results if people understand how to use our insights. Presenting business intelligence is based on the business question, the audience and what...

Zombie Marketing: Go from Infection to Infestation

At CAN, we love trying to figure out why things work or don’t work.  This often leads to continuous experimentation.  I decided to unleash this post about Zombie Marketing because it is our latest marketing strategy, it is lethally effective, and, well, it’s...

Refocusing Business Intelligence on Client Needs not Wants

When my partner, Tadd Wood, and I started Contemporary Analysis we decided that we were going to focus on developing a great final product, instead of focusing offering our products at a low cost or focusing great customer service. Not that our prices or our customer...

How to Build an Analytical Culture

CAN was started in 2008, to make predictive analytics applicable and accessible to businesses of almost any size.  To fulfill our mission we have become experts in helping our clients adopt predictive analytics.  The first step in adopting predictive analytics is to...

Why Predictive Analytics is Important

CAN was started in 2008 , to make predictive analytics applicable and accessible to businesses of almost any size.  We are working diligently because predictive analytics has the unique potential to allow executives to scale their decision making as organizations and...