Why I Blog for Customers Instead of Fans

I stopped blogging in November 2010 after almost a year of daily updates because I realized that, while people were reading my materials, my clients weren’t.  I realized then that I needed to change the focus of my writing.  Previously I had been writing about what I...

Zombie Marketing: Go from Infection to Infestation

At CAN, we love trying to figure out why things work or don’t work.  This often leads to continuous experimentation.  I decided to unleash this post about Zombie Marketing because it is our latest marketing strategy, it is lethally effective, and, well, it’s...

Insurance Client Stories-Contemporary Analysis

CAN has been fortunate to help a number of Life and Health Insurance companies work smart.  It has been a great relationship because clients from Life and Health Insurance companies understand what we do as they are experts in using mathematics to forecast human...

How to Adopt a New System

I am biased towards systems because CAN builds simple systems to help people work smart.  The other day I noticed that a new employee wasn’t using one of our systems to complete his work. When I confronted him about this he responded, “I am not an systems kind of...