by Nate Watson | Jul 19, 2011 | News
Often, our clients come to us believing that they already apply analytics to their business, when in fact, they are actually doing a fantastic job at applying metrics. Metrics provide measurements of variables, while analytics explain the relationships between...
by Nate Watson | Jun 29, 2011 | News
Every company has to have sales. Most companies have a sales team, however very few companies have a true sales system. Unfortunately without a sales systems companies are not able to sustain themselves during downturns or pursue aggressive growth trajectories. The...
by Nate Watson | Jun 25, 2011 | News
At CAN, we love trying to figure out why things work or don’t work. This often leads to continuous experimentation. I decided to unleash this post about Zombie Marketing because it is our latest marketing strategy, it is lethally effective, and, well, it’s...
by Nate Watson | Jun 22, 2011 | News
As a business owner and sales manager, I have found using a CRM (Customer Relationship Management System) to be priceless. Its designed to keep me from becoming overwhelmed by the exponential growth of my sales team and their prospects, deals and customer service...
by Nate Watson | Jun 18, 2011 | News
When my partner, Tadd Wood, and I started Contemporary Analysis we decided that we were going to focus on developing a great final product, instead of focusing offering our products at a low cost or focusing great customer service. Not that our prices or our customer...
