Be First and Influence the Purchasing Process

I just got off the phone with a friend of mine in the Hotel business in Omaha. It was an interesting conversation because she had lost a sale because her wall in the event space wasn’t green. Not environmentally green, I mean she didn’t get the job because...

Cold Calling Works Again

Cold calls used to work, then they didn’t and now they work again. I used to agree with most people, that cold calls do not work. In fact, I established my sales career on referral networking. However, I have rediscovered the power of cold calling and how to do...

Identifying Your Target Market

When I started my sales career, my philosophy was to let anyone who needed my product buy from me. It worked. I was one of the more successful young salespeople and I exceeded my quota month after month. My target market was “anyone and everyone”, and it...

Using Business Cards

Good networkers typically collect between 3 to 5 business cards for every hour they invest at a networking event.  It is important to have a system to process the business cards you collect at networking events, because while you might be able to process 3 to 5...

How to Get Referrals from Clients

Referrals from current clients are completely different from referrals from referral partners. Getting referrals from your current clients require a different conversation, because they already know you, your product, and the benefits. One of the best I know at having...