No Room for the Mediocre

“Make a Dent in The Universe” I love this quote from Steve Jobs. It is was used to motivate a small team of engineers during Apple’s early days, when it was disrupting the way we thought about computers, for the first time. I think this is the mindset that entrepreneurs need to take if they want to truly make a difference. There is no room for the mediocre
Economically speaking new companies shouldn’t exist. There isn’t room for them in the balance of supply and demand. In addition, the incumbents are typically pretty good at what they do, so new companies have to force themselves into the market place. So there is no room for mediocrity. You simply have to be the best.
Also, when designing your website, you also must not be mediocre. When a customer visits your website, they aren’t there to qualify you, they are there looking to disqualify you from their search. This should influence how you design your site, your brand and your copy. Focusing on features and price are the easiest ways to disqualify yourself, and this is where most people focus. Instead your marketing should focus on who uses your product and why. Knowing who uses your product builds trust, and the why focuses potential customers on their own needs instead of the intricacies of your product.