Winning Political Campaigns with Predictive Analytics


Elections are won based on the individual decisions of thousands of individual voters. With Predictive Analytics, even small campaigns are now able to micro-target the voters they need, talk about the issues voters care about, and excite the voters enough to turnout and vote, all without excited those voters who would turnout and vote against the candidate.


Download our eBook to learn how Contemporary Analysis (CAN) is helping campaigns implement Predictive Analytics and how this slight change is giving campaigns a distinct competitive advantage to win!


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Predictive Analytics. You’ve heard the term, but do you know how it can actually impact your organization?

Learn how Predictive Analytics can help in all aspects of your business — sales, marketing, customer service, management, and strategic planning.

Predictive Analytics is the future of Business Intelligence. Using historical data, data you already have, you are able to go beyond just reporting past events (Reporting) and showing what is currently happening (Dashboards). Predictive Analytics gives insights into what is most likely to happen next — it is the closest thing you have to being able to predict the future.

Download our eBook to learn more about the history of Predictive Analytics, how it works, and how you can implement it within your organization.

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Information is only valuable if you can make sense of it — and put it to work.

Dashboards provide a window into data. They transform your data from non-descript rows and columns of numbers into visualizations that make patterns and trends obvious — they organize data and make finding meaning easier.

Download this ebook for an introduction to dashboards and the principles of data visualization.

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To succeed with business intelligence, there can only be one version of the truth.

Smart companies are data driven. They use spreadsheets to analyze budgets and performance, to calculate return on investment (ROI), and to develop plans. However, this business intelligence is difficult to coordinate, usually resulting in everyone creating separate reports.

With different reports, there are different answers — and slightly different conclusions — to the same questions. These multiple versions of the truth lead to confusion and a lack of trust in business intelligence.

Download our case study to learn how to start making data-driven decisions with a Business Intelligence Data Warehouse.

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