What if you knew who was going to vote, who they would vote for, and if their vote could be changed?
We recently were hired by a campaign where there was no incumbent but their competitor was well funded. They needed a smarter way to campaign.
Contemporary Analysis combining Predictive Analytics, Political Campaigns and Big Data to help the campaign be better at understanding what the vote count was going to be, how to turnout the voter, and what issues were significant to the voting population.
The campaign’s competitors were using large budgets to follow a traditional strategy. But predictive analytics levels the playing field, allowing candidates with smaller budgets to target the right potential voters. We helped our client focus their marketing efforts and avoid wasting time, energy, and money trying to appeal to everyone. Read more…