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on June 27

From the CAN Vault: History of Predictive Analytics Since 1689

on June 20

In the next few years, CAN is predicted to be among the nation’s leaders in data science. We have an impressive resume to back this up. We’ve worked with multiple Fortune 500 hundred companies, and many more Fortune 1000 companies all over the globe and have built a solid reputation among local Omahans for producing experts in data science and IT.

A year ago we joined up with Interface Web School and created the Omaha Data Science Academy (Oma-DSA). Our dedication to educating our community — from recent college graduates to single moms looking for a new career — has bolstered our reputation as not only an upstanding professional service but also a down-to-earth, human-to-human, educational source.

We also have an impressive network of CAN alums (Oma-DSA grads and former CAN employees) to prove this educational dedication. When you work for CAN, we don’t just want you to improve our company. We want you to improve yourself. That’s why so many of our graduates and employees have moved on to work for businesses all over the country, and to start their own businesses.

We have AIM and The Startup Collaborative to thank for our continued success. As CAN turns a year older, a lot of people are stopping us to ask this question:

 

Will CAN stay in Omaha?

Of course we will.

Does that shock you? To some it might seem like the next logical step for CAN is to move to a bigger city where there are more businesses, take on investment, and find more talent. But’s that not how we see it. We think Omaha is perfect.

Let’s examine the two mottos of the area: Omaha and Council Bluffs (Omaha’s sister city across the river from Omaha).

Omaha’s motto is “We Don’t Coast”. This has two meanings. This first is literal. Obviously, we don’t have coasts. And to add to that, we don’t mountain either. But the metaphorical meaning is even more true: we’re a city of do-ers. We don’t slack. We don’t waste time. We act on our ideas. We collaborate. We make waves.

Council Bluff’s motto is “Unlike Anywhere Else. On Purpose.”. Our friendly, work-hard, be-nice attitude, does not come naturally; rather, it’s something we strive to be. We know it puts us ahead. We don’t have to try to be hip and trendy, our values are more genuine. We’re happy with our identity.

What is Omaha’s identity? Let’s dive a little deeper.

 

Omaha’s bragging rights

Every town in the country has that one special thing that draws tourists, like a giant ball of yarn or a natural history museum. Omaha has more than gimmicks, however. We have the whole package.

We have the people.

We spoke a little about our personality in reference to our mottos. One phrase that CAN likes to use to describe the good people Omaha is “homesteader mentality.” We’re not afraid to put in hours and work. The 9-5 workday is not always our mode of operation when a job needs to be done. We work overtime to accomplish goals, and we approach problems with the end goal of figuring out a solution, not just putting in hours. 

Anecdote: Our original Founder used to tell people we only worked half days…7am to 7pm…

We also have a different kind of people. Because Omaha doesn’t have the density of other big cities, we have had to make our actions “on purpose”. In Omaha, people are willing to give advice and collaborate. Since everyone is connected in someway, with the right idea anyone could have lunch with 1 of the 5 billionaires that live in Nebraska. On the coasts, these people would be way to pre-occupied to give just any idea the time of day.

Most importantly, the people of Omaha understand good enough. We’re not caught up in the fame game. You could say we’re slow and steady, because we strive for improvement, not perfection. We don’t cut corners, we work hard to build ourselves up. Just like CAN has done in the past 9 years.

We are the place.

We’re not just small town in the middle of the country. Omaha has a global reach that surpasses many of the other bigger cities in the MidWest. Omaha is a business community. 

For instance, not so long ago Omaha was the equivalent of Silicon Valley for telecommunication. A lot of these big corporations are still headquartered in Omaha. Omaha currently has 4 Fortune 500 company headquarters.

Our agricultural companies ship grain all over the world, and we manage money for people across all six inhabited continents.

This spirit of success continues at every level. You can see it in the halls of the start-up collaborative. People young and old come to work on tech-related ideas and products that they believe will boost up Omaha’s name even more. 

Omaha is also a major transportation hub, with the largest N/S and E/W interstates running through the city and the nation’s largest railroad located downtown. In four hours you can go just about anywhere in the country from our airport, making Omaha a major crossroads of tech and transport.

Not to mention our cost of living is among the lowest in the country. Less personal expenses mean you can invest more in your business. More investments equals more momentum for success.

Still, starting a business in Nebraska has its challenges. Constraints, however, often produce creative solutions. With a state population of 1.8 million, isolation has been CAN’s biggest constraint. Isolation has forced CAN to learn to build a national client base using blogging, social networks, and virtual meetings.

We knew that this results-oriented culture of Omaha would help us create a business that provides real value for our customers and help to keep our business focused on the long-term instead of quick wins.

We have some cool things.

You probably don’t need a whole lot more convincing, but here’s a few websites that list awesome social and cultural aspects of Omaha:

  1. “8 Reasons to Move to Omaha, NE”
  2. “7 Reason why Omaha is the Best City in the US to Live In”
  3. “30 Things You Need to Know About Omaha Before You Move There”

Food, fashion, furry things. When we at CAN aren’t busy working on projects, we have unique opportunities to explore the MidWest culture.  

 

CAN Loves Omaha

Between the travel opportunities, the global reach, the hard-working mentality, and the room for growth, CAN couldn’t choose a better city for their headquarters. Omaha is producing more tech talent every year at half the price of those on the coast. CAN wants to hire this talent, give them real data analytics experience, and send them wherever they need to go. Without the resources and mentality of Omaha, this would not be possible.

In the end, CAN is going anywhere. We believe in our community, we believe in improvement, and we believe in sticking with our roots. 


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on June 27

From the CAN Vault: History of Predictive Analytics Since 1689

on June 20

Open up any computer at the CAN headquarters and you’ll see our favorite data science website as our homepage: datasciencecentral.com. Articles, webinars, resources, ideas, tools, you name it. If it’s related to data science, it’s there.

Today, we’d like to share some knowledge from Rick Riddle. Check out his article “How can organizations successfully convert big data into real-world decisions?” by clicking on the link.

It’s all about how to apply the stacks and stacks of data your business has on file to real-life decisions. Which is what CAN is all about: using your data to help you. It may seem an overwhelming task, but CAN’s data scientists love challenges. Read over this article and let us know if you think we can help you with your data needs.

Contact Nate Watson at support@canworksmart.com.


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on June 27

From the CAN Vault: History of Predictive Analytics Since 1689

on June 20

Last month, TechBus interviewed our very own President, Nate Watson. TechBus is an Omaha-based group that posts bi-weekly interviews about local businesses and new technology.

This video is everything you’ve ever wanted to know about CAN: who we are, what we do, how we’re related to the Data Science Academy, and how our staff augmentation model works. It’s a great way to get a glimpse into CAN for those who may be interested in contracting us, being employed by us, or being taught by us at the Oma-DSA.

To schedule a phone call with our very own Nate Watson, send us an e-mail at nate@canworksmart.com.


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Where in the world CAN you find us?

on May 23

Check out Data Science Central

on May 11

We found this article on Interface’s blog. We thought it was an awesome story about how Interface’s web school turned a busy woman’s career around. Despite obstacles of daily life, Miranda Tharp jump-started a web development career.

DSC_4754-300x300

To read the full article about, click here.

Interface partnered with CAN at the end of last year to create The Omaha Data Science Academy. With a certificate from the Data Science Academy, skilled professionals can boost their resumes with additional real life experience.


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Where in the world CAN you find us?

on May 23

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We are now accepting applications for the June 2017 cohort of the Omaha Data Science Academy!

Apply at Interface Web School’s website.

Are you interested in predictive analytics? Are you applying for jobs involving machine learning? Would you like to learn how to design and create algorithms? If so, the Oma-DSA may be a perfect fit. The Oma-DSA is designed for people who want to add to their data science knowledge for marketable skills. We use hands on teaching from leading data scientists in the Omaha area to craft courses that will boost your knowledge exponentially. More details at canworksmart.com


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Where in the world CAN you find us?

on May 23

Check out Data Science Central

on May 11

The next Omaha Data Science Academy cohort starts June 13th. Beat the competition and apply early! Applications open on Monday the 16th.

Contact Nate Watson at nate@canworksmart.com or see Interface‘s webpage for more details.

Are you interested in predictive analytics? Are you applying for jobs involving machine learning? Would you like to learn how to design and create algorithms? If so, the Oma-DSA may be a perfect fit. The Oma-DSA is designed for people who want to add to their data science knowledge for marketable skills. We use hands on teaching from leading data scientists in the Omaha area to craft courses that will boost your knowledge exponentially. More details at canworksmart.com


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Where in the world CAN you find us?

on May 23

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on May 11

CAN is excited to announce, in partnered with the Interface Web School, the creation of Omaha’s first Data Science Academy (Oma-DSA). 

This is something we have been working on for a long time. It is actually a continuation of a service we currently offer to clients where we train a company’s first data scientist. We feel this unique person, trained in both data science and business problem solving, is needed by their company to help implement the ideology more than produce mathematical models or produce visualizations.

In the past, we heard that while companies know how to find and hire a data scientist, they fear not being able to utilize this person or even know how to correctly scope how to use predictive analytics in their business. This caused them to not execute or to execute poorly and leave a bad taste in the organization’s mouth.

CAN has discovered that having a data science advocate (instead of just a data scientist) usually fixes the hangup with implementation in most companies trying to use data science for the first time. The realization there was a considerable lack of talent when looking to fill this need, led us to develop a school that teaches not only entry level data science, but also how to address the political red tape prevalent in changing how an operation thinks and makes decisions.

This academy will help CAN reach its goal of putting a data science advocate in every company in Omaha. While audacious, we feel this is a must to keep Omaha companies relevant in an economy where we are not just in competition from a company down the street but from every other company doing similar work around the world.

 

Details.

This certificate will teach some of the most important techniques and tools necessary to introduce data science into company culture, get necessary political buy-in, find, manipulate, and analyze the data present inside your company’s database, make predictions of outcomes, and create visualizations that can help non-technical users understand and see the identified trends and patterns inside the data.  

The Oma-DSA is designed to help set a company down the road of data discovery and data-driven decision making. While not the heavy mathematician or economist created by four year degrees, the graduate will leave the Academy with the confidence and the skills of an entry level data scientist and be able to have conversations with business units, build predictive analytical MVPs, and be able to know and manage the skill sets needed for future data scientist projects.

The Certificate Consists of 4 Modules: 

  • Basics of Python Programming
  • Data Manipulation and Management
  • Statistics and Computational Modeling
  • Data Visualization

 

All classes meet 2 nights per week for 22 weeks over the course of 28 weeks for a total of 154 hours of in-class instruction to complete the certificate.

 

For more information on course offerings and to apply, go to https://interfaceschool.com/course/data-science-academy/.

You may also contact Nate Watson, director of the academy, at nate@canworksmart.com if you have specific questions about offerings or custom classes. 

 


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on May 23

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on May 11

Recently, Contemporary Analysis (CAN) was asked by the Indianapolis Business Journal to weigh in on how Predictive Analytics is changing the marketing space. We believe by combining predictive analytics and marketing, called contextualized marketing, marketing can move closer to the holy grail of one person, one sale.  Most companies do this by purchasing a software–it’s dactyl, most companies have a line item in their budget, and it gives a third-party marketing company reoccurring revenue. While CAN itself doesn’t have a piece of software to sell, we believe that contextualized marketing is the right move for companies and that those with the edge are “the ones using data scientists to predict who inside of a group of people have the propensity to buy.”

Because CAN doesn’t have the software solution, we approached the solution from a slightly different angle. We provide modeling and results in way that can be easily added to your current tracking software. This way, a company can begin the transition from shotgun marketing to tactical marketing with a low cost of entry. Once implemented, the case can be made for the software using predictive analytics to be purchased and used if needed.

Additionally, because software companies provide a tool and very little in the way on why the tool is important, most software implementations fall flat. We believe our value is helping companies manage the change management necessary to implement the software and to understand how to use them effectively–which greatly increases both the adoption and the ROI from the adoption.

Let us know how we can help you build data science into your marketing. We would be glad to help.

For more information or to gain knowledge as to who and how we have helped implement contextual marketing, go to our website at:

www.canworksmart.com

or connect with the president on LinkedIn at: http://www.linkedin.com/in/natewatson

or send us an email at:

support@canworksmart.com

 

Full article IBJ article:  http://www.ibj.com/articles/54753-smarterhq-gobbles-up-venture-funds


What if you knew who was going to vote, who they would vote for, and if their vote could be changed?

We recently were hired by a campaign where there was no incumbent but their competitor was well funded. They needed a smarter way to campaign.

Contemporary Analysis combining Predictive Analytics, Political Campaigns and Big Data to help the campaign be better at understanding what the vote count was going to be, how to turnout the voter, and what issues were significant to the voting population.

The campaign’s competitors were using large budgets to follow a traditional strategy. But predictive analytics levels the playing field, allowing candidates with smaller budgets to target the right potential voters.  We helped our client focus their marketing efforts and avoid wasting time, energy, and money trying to appeal to everyone. Read more…



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