What if you knew your target audience well enough to market to them exactly?
Your organization may serve a variety of different demographics — and that’s a good thing! But the factors that motivate one type of customer can be completely different from another customer choosing the same product or service. The key is determining your market segments, and learning what messages will have the most impact for each demographic.
By micro-targeting your customer base, you are able to reach the people that need or want your service, with marketing campaigns tailored to what matters most to them. Instead of sending a generic message to everyone on your list, you are able to send specific messages to targeted groups — increasing your likelihood of response, and ultimately, your overall conversion rate.
Download our case study to learn how we helped a large regional insurance company prepare for the Affordable Care Act, by marketing to — and for — individuals instead of group plans.