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Why I work at Contemporary Analysis

on January 16, 2012

Why Corporate Hierarchy is Important

on December 4, 2012

On Entrepreneurship, Risk and Uncertainty

on January 8, 2013

Today’s flexible work trends favor the clever, well educated and self–motivated. Trends such as BYOD, MOOC’s, results-only workplace, and Holocracies such as Valve and Spotify emphasis the importance of creative, well executed ideas developed by self-motivated employees.

Flexible work trends have emerged because “scalability” allows organizations to realize large gains from ideas, instead of only operational efficiencies. For example, one clever Tweet can reach millions of people, while thousands of mediocre Tweets can fail to ever be read. Today the value is in creativity — efficiency and even automation are just prerequisites.

Today’s flexible work trends are the opposite of the trends of the 80’s and 90’s that emphasized efficiency and cost cutting: six-sigma, just–in–time, out–sourcing, the great moderation, and leverage buyouts. All of these strategies were about extracting more value from what was already being produced. While, today’s trends and technology place a premium on quality and cleverness over efficiency: typically by creating flexible work environments.

However, today’s work trends are not without problems. We have created a flexible work environment at CAN and here are several of the challenges we have experienced.

Read more…


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From the archives “Why Become a Data Scientist?”

on July 11

A Celebration of CAN’s Best Ideas

on February 11

The theory of insurance states that the healthier a population of people, the less they should pay in insurance premiums. Right? We built this dashboard to investigate: do healthier states pay less in insurance premiums? What we found is that average weighted monthly premiums depends less on how healthy a state is, and probably more on average cost of living, geography and political affiliation. What do you think?  Read more…


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Generating Sales Leads

on March 30, 2014
10 Questions to Ask Before Buying Sales Leads

Thinking about buying sales leads? Here are 10 questions that you should ask first.

1. What is the minimum purchase?

List brokers try to capture as much of your marketing budget as possible. They do this by setting minimum purchase amounts and charging for filtering: both encourage larger purchases. So while you might find a broker with low minimum purchases, there is a good chance they charge high fees to filter their lists.

The key is to find balance. Often, buying an extra thousand sales leads won’t cost as much as the first thousand. However, you might not want to use them all. You want to avoid using sales leads that don’t fit your target audience, because interrupting the wrong people is a good way to erode the credibility of your brand (and is a waste of your time and resources). Buying names and contact information is the cheapest part of marketing and selling. You should only use the leads that are the best fit for what you sell; even if that means not using every name.  Read more…


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Machine Learning Upset Prediction Project Proves its Value

on March 27

Re-Blog: Why Visualizing Data is Important

on February 24
Generating Sales Leads

Every sales organization requires three things: sales managers, salespeople, and sales leads. In principal, the formula is simple: the sales team will meet their quota if the sales manager focuses the salespeople on the right sales leads.

Most sales organizations know how to find salespeople and sales managers, leaving sales leads. There are 4 sources of sales leads: 1.) referrals, 2.) conferences and trade shows, 3.) inbound marketing and 4.) proactive sales. Each sources has its pros and cons: the key is selecting the right sources for what you sell.

For example, there are businesses where referrals are often the best or the only way to grow. These “word-of-mouth” businesses tend to offer services that are intimate, offer solutions to frequent problems, and have limited marketing resources.

However, most businesses need more than one sources of leads to maximize revenue. Not having the right combination of sources stagnates growth and increases your cost of client acquisitionDifferent lead sources vary in the amount of upfront investment, sophistication required, and payback period.

Read more…



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Predictive Analysis: What Is It And How Can It Benefit You?

on January 25

Why you should invest in your employees

on August 8, 2016
Delivering Impactful Customer Research

I spent last week at a conference focused on customer research. There were +1,000 researchers in attendance, mostly from Fortune 1000 companies. They were brilliant — discovering insights that could lead to better products, more satisfied customers, and higher profits.

The problem is that their customer research isn’t able to produce results. Disappointed, I started to think about how researchers could make more of an impact on the organization.

My first thought was that researchers are not senior executives. Perhaps researchers should give senior executives the responsibility, training, and tools to conduct their own customer research? It’s an interesting idea — a lot of vendors are promoting self-service business intelligence — but how feasible is it? If you give executives the power to do research without proper and extensive training, you are going to have an organization led by misinformation. Read more…


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From the archives “Why Become a Data Scientist?”

on July 11

A Celebration of CAN’s Best Ideas

on February 11

Creativity and innovation are the key for companies and countries to remain competitive. Technology has flattened access to resources and geography. Access to capital, equipment, and raw materials are no longer a competitive advantage. Geography offers few protections. The only true competitive advantage is in people—their connections and creativity.

The future of Nebraska’s economy is dependent on the future of Nebraska’s workforce. Given the importance, Contemporary Analysis decided to create an analytical dashboard of Nebraska’s workforce. Learn more: download our Dashboard eBook. The dashboard allows you to explore Nebraska’s Workforce from 1999 to 2012 by race, education and job types. It shows the distribution and trends for education and job types, and the correlation between job type and education.

 


Read more…



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Eleven Nebraska startups that could be the next big thing

on July 28

Game of Throne Meets Data Science

on July 26

A recent survey by SAS, the provider of business analytics and business intelligence software, shows the number one reason organizations are not planning on implementing Big Data is their lack of understanding of how Big Data applies to their business. The solution is predictive analytics. Predictive analytics is the application of Big Data.

It is easy to marvel at the amount of data that is currently being collected and organized. The total data supply in 2012 was 2.8 zettabytes (ZB) or 2.8 trillion gigabytes (GB). However, the volume of data available isn’t nearly as important as applying data to improve and automate existing business processes. Here are CAN’s Do’s and Don’ts for successfully applying Big Data using Predictive Analytics:

Read more…


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From the archives “Why Become a Data Scientist?”

on July 11

A Celebration of CAN’s Best Ideas

on February 11
Data Driven Decision Making & Camping

I was recently reminded of the importance of data driven decision making. I spent 6 days kayaking and backpacking in the wilderness on the US and Canada border. After living as a hyper connected technologist, disappearing into the backcountry was amazing and it lead to an unexpected realization. Read more…



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